Section 7 – Marketing & Communication Resources

Templates and Graphics

• ASCLS PowerPoint Template
• ASCLS Membership Brochure
• Brochures, Fliers, Email headers, Social Media posts, etc.
  • Canva – easy-to-use graphic design templates, free to download with free account
  • Adobe Express – free templates, design tools, stock photos, and more
• Photos/Images
  • Unsplash – free images to download
  • Photos from previous ASCLS Events
    • 2024 ASCLS, AGT & SAFMLS Joint Annual Meeting (JAM), June 26-30, Providence, RI
    • 2023 Clinical Laboratory Educators Conference (CLEC), March 2-4, New Orleans
    • 2022 ASCLS, AGT & SAFMLS Joint Annual Meeting (JAM), June 26-30, Grand Rapids, MI
    • 2022 Clinical Laboratory Educators Conference (CLEC), March 14-16, Denver
    • 2021 ASCLS, AGT & SAFMLS Joint Annual Meeting (JAM), June 27-July 1, Louisville, KY
    • 2019 ASCLS & AGT Joint Annual Meeting (JAM), June 23-27, Charlotte, NC
    • 2019 Clinical Laboratory Educators Conference (CLEC), February 21-23, Baltimore

Marketing & Communication Handbook

> Introduction and Purpose

> Section 1 – Communication Planning

> Section 2 – Communication Tips

> Section 3 – Communication Options

> Section 4 – Planning Your Marketing Efforts

> Section 5 – Sample Marketing Plan

> Section 6 – Branding

> Section 7 – Marketing & Communication Resources

ASCLS Logo Guidelines

Usage of the ASCLS logo is permitted by members in activities that uphold the mission and vision of the society.

• Usage of the ASCLS logo by non-members must be approved by the ASCLS Executive Vice President (EVP).
• Associated organizations (e.g., state constituent groups) have license to integrate the ASCLS logo into their organization logos. For assistance updating a constituent society logo, contact the ASCLS Director of Marketing and Communication. Any use of the ASCLS logo in another logo must be approved by the ASCLS EVP.
• The vector image of the ASCLS logo should be used in order to maintain the quality of the image. Vector images can be obtained from the ASCLS Office. Do not attempt to recreate the logo.
• Modifications of the logo are not permitted, unless a universal change is deemed appropriate by the ASCLS Board of Directors.
• The ASCLS logo should contain the ASCLS name within the image.
• The ASCLS logo uses the font Futura LT Book. Best results for integrating this logo in print or electronic materials will occur when Futura family fonts are used for other design elements.
• The logo should not be stretched to cause a distorted image.
• The logo should maintain a proportional shape when enlarged or reduced.
• The logo should not be obscured by other writing/print, or physical elements such as hole punches/creases in publications.
• Questionable usage questions should be directed to the current ASCLS staff members
• Dependent on the medium being used containing the logo the following is available. Dependent on the vendor availability of color options every effort should be made to match these color palettes:

CMYK

• Blue: 100/93/23/15
• Green: 90/44/40/12
• Grey: 0/0/0/80

PMS

• Blue: 287 CVC
• Green: 320 CVC
• Grey: 80% Black

RGB

• Blue: 37/50/113
• Green: 0/110/127
• Grey: 88/89/91

HEX

• Blue: #253270
• Green: #006d7f
• Grey: #58585b

ASCLS Connect Logo

Right click to save image to your computer. Images cannot be altered.

Download Color Logo (jpg)

Download Color Logo (png)

Download Black Logo (jpg)

Download Black Logo (png)

Download White Logo (png)

 

Orange Color

HEX – #f05a28

RGB – R: 240 G: 90 B: 40

ASCLS Email Signatures

Click on the download links below, then right click to save image to your computer. 

Website Hosting for Constituent Societies

ASCLS can assist constituent societies in hosting their websites on the Higher Logic Thrive platform at no cost. ASCLS staff will walk you through the process and provide training and technical assistance.

Learn more

Document Management/Sharing Options

• ASCLS Connect – Share documents through ASCLS Connect Community Libraries
• Dropbox
• Google Docs

Additional ASCLS Leadership Resources

Leadership Resources – ASCLS