What is a Brand?
A brand helps to distinguish a company or product from competitors, aiming to create a lasting impression in the minds of your community. More than just its name or its logo, the brand is the way a product, company, or individual is perceived by those who experience it and the feelings that are evoked from the experience. A brand encompasses:
- Subconscious thoughts
Why is brand important? The stronger the emotional response someone has to a brand, the stronger the loyalty they will feel.