Section 1 – Communication Planning

Elements of Communication Planning

Getting Started – Answer the Following Questions

1. What is your purpose for communicating?
2. What is your desired outcome?
3. Who is your target audience(s)?
4. How do you reach your target audience(s)? Note: Your communication methods may be different for different audiences.
5. What are the key messages that need to be included? Note: Your key messages may be different for different audiences.
6. When will you communicate? (i.e., What is your timeline? When are key milestones and deadlines?)

Download the Communication Planning Worksheet

Marketing & Communication Handbook

> Introduction and Purpose

> Section 1 – Communication Planning

> Section 2 – Communication Tips

> Section 3 – Communication Options

> Section 4 – Planning Your Marketing Efforts

> Section 5 – Sample Marketing Plan

> Section 6 – Branding

> Section 7 – Marketing & Communication Resources

Sample Communication Plan

ASCLS Awards Committee

(Annual or Recurring Timeline)

1. What is your purpose for communicating?
   Inform ASCLS members about the ASCLS Awards Program, recognize this year’s award winners, and inspire members to submit award nominations and/or applications
2. What is your desired outcome?
   Increase the number of people who apply/submit nominations for awards
3. Who is your target audience(s)?
   ASCLS members and ASCLS leaders
4. How do you reach your target audience(s)?
   ASCLS website, email, Society News Now e-newsletter, ASCLS Today, Open Forum and ASCLS Leaders community, social media, printed Awards Ceremony program
5. What are the key messages that need to be included?
   How and when to apply, where to find additional information, how to ask questions, recognize the award winners and their accomplishments
6. When will you communicate? (i.e., What is your timeline? When are key deadlines?)
   Awards deadline: February 15. Awards Ceremony in late June during the Joint Annual Meeting (JAM). Will communicate awards deadline and application process when the application is open in December; when there is one month left to apply in January; and when there are only a few weeks to apply in February. Will recognize award winners at the Awards Ceremony at JAM in June; post on the ASCLS website in July; and recognize in ASCLS Today in late-summer/early-fall.