The Promotion of the Profession Committee (PPC) serves to provide the face for the profession in areas of activity that include public relations, image management, and marketing. It provides resources to improve the image of the Society and the profession. We have provided you with several resources below to help you provide the face for our profession. You are welcome to use these resources free of charge.

We know you are out there!  In the community, being the face of the profession, contributing to your communities in meaningful ways.  We want to hear about it!  As Lab Week draws near, we want you to post your activities on social media.  Use the hashtag #ASCLSbetheface.  We will be monitoring social media, looking for your good deeds!  Please post pictures and details of your activities and we will post them to the ASCLS PPC webpage.  We will be featuring some of you on the front page of the ASCLS website.  Let us know what you are doing!!!  #ASCLSbetheface.

Videos To Be Use for Recruitment Purposes

Saving Lives in the Shadow of Healthcare - TEDx presentation by Dr. Rodney Rohde of Texas State University discussing superbugs and the role of medical laboratory professionals in combatting them.

A Life Saved: Laboratory Professionals Make a Difference  - designed to empower those working in the laboratory

ASCLS YouTube Channel - ASCLSOnline - several videos highlighting the medical laboratory profession; great videos for recruitment purposes.

The USA Science and Engineering Festival was held April 16 & 17, 2016 at the Walter E. Washington Convention Center in Washington, D.C.  This year marks ASCLS 4th appearance at this important event.  Many thanks to Dr. Mary Ann McLane and her team of volunteers for representing ASCLS.  New in 2016, we joined forces with AACC and ASCP to host a combined booth.  The USA Science and Engineering Festival is the largest STEM (Science, Technology, Engineering, and Math) event in the United States.

The ASCLS Promotion of the Profession Committee (PPC) Fundraising Competition challenges members of constituent societies to work together to raise funds for any charitable organization of their choice.  Click here for more information about this competition.  

2016 PPC Fundraising Competition Winner

Congratuations to the 2016 PPC Fundraising Competition winner ASCLS - Michigan.  They collected $1000 in donations for the Community Foundation of Greater Flint.  This donation was in response to the enormous water issues impacting Flint, MI. 

Projects by Other Nominees

On November 12, 2016, ASCLS - Idaho hosted an event called, "Rake Up Boise."  Eleven people volunteered to serve on two teams.  The volunteers raked four yards and filled 25 bags. It was a beautiful day.  They reported being very happy to get out of the lab and make a difference!  Their shirts said, "Medical Laboratory Scientist : Out of the Lab and Making a Difference" on the front, and the back stated, "Medical Laboratory Scientist : Back in the Lab and Making a Difference".  

ASCLS-Ohio sold tshirts and collected monetary donations to support the Juvenile Diabetes Research Fund (JDRF) for a total donation of $735.  As part of their state conference, ASCLS-Ohio hosted a lunchtime presentation featuring a 19-year old individual who was impacted by juvenile diabetes.  As a bonus, the Dublin Business Academy (DBA) printed the tshirts that were sold. The DBA is operated by high school students. It provides students with an opportunity to get started on the path to a successful career in business. Students with the DBA operate a full service screen-printing and design company and gain experience in running a real world business.  So not only was ASCLS-Ohio able to support JDRF, they also supported the DBA student endeavor.

ASCLS-Minnesota:  Community Emergency Assistance Program of Brooklyn Park, MN

ASCLS-MN collected $500 in donations to support the Community Emergency Assistance Program of Brooklyn Park, MN.

ASCLS-South Dakota:  Special Olympics

ASCLS-SD collected $175 in donations to support Special Olympics.

Download free resources to print and provide for your patients at the Patient Safety webpage. Flyers and tools to help patients understand various laboratory tests and preparations

The Laboratory Explorers help children to understand the role that laboratory professionals have in their health care.  Colorful and entertaining, these books were developed by medical laboratory scientist and ASCLS member, Deborah Brock.  In addition to two books, character stickers, temporary tatoos and coloring sheets are available to supplement and engage young learners.

Go to the ASCLS Store to view and purchase these items.

Laboratory professionals are often asked to give talks and/or presentations at career day or other recruitment events for elementary, middle, high school, or college-age students. The Clinical Laboratory Careers Tool Kit is a collection of recruitment materials, some of which are free, and activities that can be used to assist in giving a presentation. Other items found in the tool kit are information about the workforce shortage, education programs, certification agencies, and personnel licensure information.  Go to the Tool Kit.

2016:  ASCLS Provided HOPE in Philadelphia

 HOPE Donation Picture 2016 web

We appreciate everyone's participation in the 2016 HOPE event.  In collaboration with Philabundance, the ASCLS Promotion of the Profession Committee (PPC) collected donations of non-perishable food items and monetary donations at the 2016 ASCLS Annual Meeting in Philadelphia.   Philabundance seeks to drive hunger from local communities today and end hunger forever.  Philabundance serves nine counties, five in Pennsylvania and four in New Jersey, through direct distribution programs and approximately 350 agencies to get food into the hands of those that need it the most.  ASCLS donated 50 pounds of canned goods and $700 in donations to help feed those Philabundance serves.  Our canned goods donations were delivered to the Sunday Breakfast Rescue in Philadelphia.

2015:  ASCLS Provided HOPE in Atlanta

StandUp for Kids Atlanta web

Photo taken by Tracy Matthews

Thank you to everyone who supported the 2015 ASCLS HOPE project during the annual meeting. ASCLS members donated $1515 and 5 boxes of hygiene kits for the homeless youth in Atlanta. StandUp For Kids  - Atlanta works toward this mission through volunteers who go to the streets in order to find, stabilize and otherwise help homeless kids improve their lives. These volunteers walk the streets in the evening distributing food, clothing, hygiene products, resource information, referrals, and offering an 888 number where the kids can reach a StandUp For Kids counselor.  Thank you for helping us provide HOPE to those less fortunate.

2014:  ASCLS Provided HOPE in Chicago

ASCLS gave back to the 2014 host city by providing HOPE to the Gads Hill Center.

HOPE picture 5

Photo taken by Tracy Matthews

Thank you to everyone who supported the year's ASCLS HOPE project during the annual meeting. ASCLS members donated $1600 and 8 bags of school supplies.  The Gads Hill Center serves low–income families, children, teens and adults in the Chicago area with programming for early childhood education, academic support, social-emotional development and family support. The Gads Hill’s Teen Connection program provides hand-on learning in the fields of science, technology, engineering and math (STEM). With strong peer support and mentorship, Teen Connection has helped more than 60 teens, who will be the first in their families to attend and graduate from college, achieve their academic goals and resist external pressures, such as gang recruitment. This is a great program for future medical laboratory scientists!

2013: ASCLS Provided HOPE in Houston

ASCLS 26268 2 13

Thank you to everyone who supported the 2013 ASCLS HOPE project during the annual meeting - Camp for All in the Houston area.  ASCLS members donated $1958 and one barrel of camper supplies, such as board games, markers, and more.  Camp for All provides camps for children and adults with chronic illnesses such as sickle cell anemia, cancer, and metabolic disorders and also offers sibling camps so that the brothers and sisters of patients may enjoy the same experience.

Challenge your fellow laboratorians to 30 days of sharing about daily life as a laboratory professional.  Whether they are a student, new professional just starting their career or a veteran with 30 years as a medical laboratory scientist, invite them to take this opportunity to share with family and friends what it means to be a part of this profession.  Download the #Lab4Life 30 Day Challenge that ASCLS issued during MLPW 2016. 

There is a saying that it takes a village to raise a child. Providing the Face of the clinical laboratory can take some creativity, but it can also take a community of colleagues who share that creativity in the hope of spreading the message.

During the 2009-10 year, many ASCLS members sent their "provide the face" activities to then President, Mary Ann McLane, to show that it is happening all the time around the country, and to encourage all ASCLS members to do the same in their own communities.

Sample list of Provide the Face activities

If you wish to contact the name of the person who submitted the activity, contact Mary Ann McLane.

Have you ever watched a TV show and been frustrated by the way in which a laboratory professional was portrayed? Did a story appear in your local paper about the shortage of healthcare professionals without a mention of laboratory shortages? Have you ever felt moved to write a letter to the editor about the importance of laboratorians, but you just couldn't find the words to express yourself?

The Promotion of the Profession Committee (PPC) has a collection of templates (sample letters) to aid in expressing yourself on behalf of the profession. You are welcome to cut and paste these documents to customize your own letter!

If you do use any of these, please let us know by emaling the Director of Professional Development and Project Management at  Your letter may be added to the list below!

Item Name

Response to news story - 1 DOC (24 KB) - Response to news stories (or non-fictional programming) portraying laboratory medicine in an incorect/incomplete manner

Response to news story - 12 DOC (24.5 KB)

Response to TV show - 2 DOC (23.5 KB) - Response to television shows or other fiction stories that portray the laboratory profession incorrectly/incompletely.

Response to TV show - 3 DOC (24 KB)
Response to TV Show - 4 DOC (28 KB)

Response to media story - 5 DOC (24 KB) -  Response to media stories about other health care professionals that have not included the laboratory profession

Response to media story - 6 DOC (27.5 KB)
Response to media story - 11 DOC (27.5 KB)
Letter to the editor - 7 DOC (24 KB) - Open-ended letter to the editor that describes what laboratory medicine is
Response to AARP article about sepsis testing(PDF)
Letter to the editor - 8 DOC (26.5 KB)
Letter to the editor - 9 DOC (29.5 KB)
Short informational piece for newsletters - 13 DOC (25 KB) - Short informational pieces about the laboratory tha could be inseted into newsletters, hospital publications, etc.