Introduction and Purpose

This handbook is intended for use by members of the ASCLS Leadership Community, such as: ASCLS constituent society leaders; ASCLS committee, task force, and forum leaders; and other leaders in ASCLS.

Effective communication is delivering the right message, using the right medium, to the right audience, at the right time in order to accomplish a goal.

Communications tend to fall into three categories:

  1. Inform – e.g., promoting member services, events, announcements, advocacy, etc.
  2. Educate – e.g., educating members on best-practices, future forward trends, case studies, etc.
  3. Inspire – e.g., peer-to-peer knowledge, professional impact, Society accomplishments, awards, etc.

Online Handbook

Section 1 – Communication Planning

Elements of Communication Planning

Sample Communication Plan

  • Annual or Regular-Cycle Activities
Section 2 – Communication Tips

Professional Titles


Culturally Competent

Repurpose Your Content

Marketing Rule of 7

When Crafting Your Message …

Use of SBAR Tool

Section 3 – Communication Options

ASCLS Connect Communities



Social Media




ASCLS Society News Now e-newsletter


CLS Journal


Public Speaking

Direct Mail

Phone Calls, Text Messages

Word of Mouth

Section 4 – Communication Resources

Templates and Graphics

  • Brochures, Fliers, Email headers, Social Media posts, etc.
  • Photos/Images

ASCLS Logo Guidelines

Website Hosting for Constituent Societies

Document Management/Sharing

ASCLS Leadership Resources